SD INBOUND MARKETING SEMINAR

Check-in & Networking:

Grab a pint and meet your fellow inbound marketers.

Housekeeping:

10 Minutes to make sure everyone checked in, has a beer, and is ready to learn!

Latest News and Updates in Inbound Marketing
Hansen Hunt,

Sr. Inbound Consultant @ SmartBug Media

20 quick minutes to loop you in on what's happening in the world of inbound, updates that are important to your business, and the hottest trends.

Workshop - Pillar Content Creation
Justin Champion,

Principal Inbound Professor @ HubSpot

In this workshop you'll learn how to efficiently create a conversion-focused pillar resource page through a series of pre-defined content clusters in support of one of your products or services. You'll finish the class with a mindset of how to leverage your short-term marketing calendar to achieve long term content goals.

Workshop will have a supplemental workbook. This way you will leave with an action plan that can be implemented immediately.

Learning Objectives:

-Write a clear content mission statement
-Identify a primary buyer persona for your business
-Map the buyer’s journey for your primary buyer persona
-Create a working content cluster outline for a downloadable content offer
-Develop an understanding of how to build a pillar content resource page

Group Discussion / Wrap-Up:

An informal Q&A session to address your questions and help you immediately apply what we just discussed.