Not only did it provide a clear path for building a long-term content strategy, the workshop was also extremely motivating!
Carly Ries
Marketing Manager at LifeStarr
Justin Champion is the author of Inbound Content, founder of Inbound Strategy Camp and Wild We Wander, and a Principal Content Professor for HubSpot Academy. Justin created HubSpot Academy’s Content Marketing Certification course, which has awarded over 100,000 certifications to professionals across the globe since November 2016. You can find him on Twitter @JustinRChampion and follow his workshop transformation series at #unboundinbounder.
Hansen has 15 years of inbound and digital marketing experience in B2B, B2C, SaaS, e-commerce, enterprise services, and has worked with clients across a wide variety of industries. His super powers are connecting people, ideas, and telling stories to generate demand. He has led the San Diego HubSpot User Group for 7 years teaching local professionals how to get the most value out of HubSpot.
Stacy Willis is whatever her title feels like that day (Marketing Strategist usually) and she works as an independent consultant with her business partner to provide clients an outsourced in-house marketing service. Previously, she led the strategic direction for her clients at IMPACT Branding & Design. She specializes in developing branding and messaging strategies that highlight a client's true differentiators.
Kathleen Booth is the VP of Marketing at clean.io, the market leader in digital engagement security solutions used by businesses looking to optimize their revenue and buyer experience by taking back control over third party code on their websites. Prior to joining clean.io, she spent 13 years in the digital marketing agency world, first as Owner and CEO of Quintain Marketing and then as VP of Marketing at IMPACT. Kathleen is the host of the long running Inbound Success Podcast and was named by TopRank as one of the 50 Top B2B Marketing Influencers of 2019.
Sannah is the Director of Product Development & Marketing at VCC. VCC is a recognized global leader in the illuminated electronics market with advanced indication and human machine interface solutions. She is responsible for New Product Introductions marketing strategy/execution. She built a complete new website supporting 4,000 products and launched new product marketing campaigns (B2B, pillar pages, videos, and newsletters).
DJ is the Director of Marketing at Digitopia, a digital marketing agency in San Diego (North County). They are a HubSpot Partner and built around the inbound methodology. His background is in SEO. He has experience working with B2Cs in the consumer package good space and has spent the last few years on the B2B side. He recently made the switch to focus on in-house marketing efforts which has been a big departure from client facing roles and has given him a new appreciation for his past counterparts.
Professionals who attend this workshop will:
- Understand how to plan a long-term inbound strategy for their business 
using the topic cluster framework- Identify a broad topic they want their business to be known for and build authority around- Identify a series of terms related to their broad topic they plan to rank for on search engines- How to connect your 10X pillar content clusters together- Draft a project charter for a long-term inbound strategy for their business (View Example)- Earn the "Project Charter" micro-credential after submitting their strategy (View Example)Pre-requisite:
Valid Content Marketing Certification from HubSpot Academy
Who this is for:
You’re a marketer who's familiar with the Inbound Methodology, buyer personas, and the buyer’s journey. You know how to blog, create website pages, emails, and pop-up forms, but you’re not quite sure how to manage or focus your long term inbound strategy efforts to become the go-to source for the topics you want to be known for and build authority around. You’ve watched Justin’s free Introduction to Inbound Strategy workshop and you're ready to build a broad topic cluster strategy for your business.
Hansen Hunt
CEO
Certified Mastery
Justin Champion
Founder
Inbound Strategy Camp
