There are a lot of marketing events out there, so it can be hard to convince your boss to send you to the one's that really matter. If you want solid strategies and tactical takeaways, look no further. To help convince your boss to send you to HUG18 in San Diego, we’ve created the following email draft.

And did you know? As a first this year, you can earn a digital badge to validate your learnings.

Subject: Request to attend HUG18: Disruptive Marketing in San Diego

Dear {Decision Maker Name},

There are major shifts happening in the process customers go through when making a buying decision. This shift impacts how companies attract customers in a crowded online marketplace. Instead of traditional advertising they must provide useful content that attracts the right audience, builds trust and nurtures the relationship until a prospect becomes a customer.

On April 12, 2018 HUG18: Disruptive Marketing, the largest inbound marketing event on the West Coast, is taking place in San Diego. There isn’t another local event like it, which is why so many inbound marketing experts are getting involved – including executive speakers from HubSpot, Wistia, Facebook, GoDaddy, and many more. Plus, Tim Ash, David Nihill, and Mari Smith to name a few.

I would like to request approval to attend. The education being presented at HUG18 aligns closely with the strategies we are using in 2018 to increase leads, sales and improve marketing operations.

There will also be several workshops where I can master different skills related to inbound marketing.

• I will learn about how inbound marketing can support and be leveraged by a sales team.
• I will learn how to attract more visitors to our website, and the tactics needed to convert them into qualified leads.
• I will learn how to reduce our cost-per-lead by utilizing content that attracts our target audience.
• I will be learn how to establish [company name] as a thought leader in the [insert your industry]. I will learn how to communicate ideas and data to our audience so they are educated on what they should do to be a leader in their space.
  
  The approximate investment for my attendance is as follows: Travel costs: {$xxxx} + Meals: $0 - Included with registration + Conference Pass: $349 = Total Investment $349

In order to prove the value of sending me to HUG18, I will be able to earn digital credentials in the form of badges that help to validate my learning. I will be able to report back on which digital badges I've earned and how it will impact our business. This is the first program of it's kind at a marketing conference, making HUG18 an easy choice due to the direct ROI we can measure.

We hope this helps convince your boss to send you or your team to HUG18!

You'll find it all at HUG18. Join us to make the rest of your 2018 even more successful, inspiring, and change-making!

Got questions?

Still have questions about whether HUG18 is the right event for you? Check out our last event recap for more info.

SD Inbound is a 501(C)(3) founded to provide free and low-cost education to the local San Diego professional community. Learn more about SD Inbound and how you can get involved today.