Thought webinars were only used in boring product tutorials online? Guess again. Today, webinars are used in countless content marketing strategies and now convert to the point where you can directly engage with your customer base. In preparation for Omar’s presentation this Thursday, let’s take a look at why webinars work well in the 21st century business model:
- Getting Results Through a Comfortable Medium. Webinars rank among the top 12 most frequently used marketing tactics. In a recent study of over 200 marketers, greater ROI was reached by those who included webinars in their content marketing strategy.
- Adaptability. Webinars can be used in just about every stage of the sales funnel. They’re not just used for closing customers anymore.
- Forget About Breaking the Bank. When you’re first getting started there’s no need to drop a bunch of capital on a slick-looking production. Make a PowerPoint or Prezi to get the message across. They’re free!
- Put In Some Face Time with Potential Leads. The intimate nature of a webinar allows you to generate leads in a personal matter. Cold leads have a better chance of getting warmed up to your brand through seeing your face and hearing you speak.
- Versatility. These brilliant tools work for both B2B and B2C interactions and can be tailored to all sorts of sales or marketing situations.
- Build Your Reputation. Build Your Brand. Webinars help you connect not only with your customer base but also with thought leaders in your industry thus expending your network.
- Enhance your Customer’s Experience- The contemporary webinar allows the user to nurture customer relations though training, round-table discussions and even through delivering education. The creative possibilities are endless in this fascinating platform!
Be sure to join us this Thursday for an in depth look into how to “Plan and Launch Your First Webinar” with guest speaker Omar Zenhom, the founder of Webinar Ninja!
